Multimedia and Hardware Education | graphic multimedia

Multimedia studies is an interdisciplinary field of academics nowadays, which focuses on the understanding of technologies and cultural dimensions of linking traditional media sources with the newer versions of the same. Its scopes can be explained better if the term communication is blended with the visual part of it, or through the concept of communication design. This is because if communication refers to the need and practice of interaction with people around us so as to make sense of the world and to position ourselves in the widespread socio-cultural reality, designing is a science as well to create a plan or a norm, criteria or a custom, for the construction of an object, system or measurable human interaction in business and in society at large. In the complex digital environment around us today, such designing can be thus applied to all transactions that are possible between an individual and their environment and has become a powerful means of reaching out to the target audience. Also, it is such a learning which seeks to attract, inspire, create desires and motivate people to respond to messages, with the objective of creating an impact for the initiator, which can be either to build a brand, move sales, or for general humanitarian purposes.Considering communication and designing together is a modern systems-based approach, a mixed discipline between design and information-development, concerned with media intervention such as printed, crafted, electronic media or presentations to communicate with people. Thus, the stream of multimedia studies involve a broad spectrum of visual communication, involving editing, typography, illustration, web design, animation, advertising, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries. Students of this stream learn to create visual messages and how well they could be broadcast to the world in new and meaningful ways. Students learn how to combine communication with art and technology through the disciplines involving how to design web pages, video games, animation, motion graphics and more. The various mediums to get a message across are advertising, graphic designing, industrial designing, information architecture, marketing, technical writing and so on, to become illustrators, graphic designers, web designers, advertising artists, animators, video editors or motion graphic artists, or even printmakers and conceptual artists.In West Bengal the ‘Brainware University’ is the one of its kind, offering extremely job-oriented full-time undergraduate and postgraduate courses in multimedia studies, and thus leading students of this generation to blend their imaginative thinking and their creative faculty to the technology of the day to meet the growing needs of the mass and media in multiple aspects.

The Real Benefits of Using Serviced Offices | business services

Successful businesses arise through professionalism, industry and focus. The premise of a business also reflects on the reception of the trade by the public. The physical address where you conduct your business speaks volumes about your products and services. Entrepreneurs go to great lengths to make their appearances appealing on the outside.A new business trend has emerged in the market. Due to the high cost of living, businessmen have found alternative ways of establishing themselves. Many entrepreneurs are now using virtual offices and serviced premises. Serviced offices are apartments that allow people to put up a trade of their choice. These premises come without the expenses of sourcing, managing, or furnishing.Operating businesses in leased premises can cause many problems in the future. Leases restrict entrepreneurs to a fixed address until the expiry of the contract. This can pose a huge loss in cases where the business has to expand to operate efficiently. If an organization needs to expand globally, binding agreements prevent any form of progress. Serviced offices allow you room for flexibility and grant you freedom to respond to change.Companies offering serviced office space also provide a wide range of services to their clients. Besides having a notable business address, the client organization can also benefit from furniture and cleaning services. The cost of furniture can be overwhelming for small scale businesses. Furniture equipment can be helpful to beginners who only have operational capital. The task of looking for cleaning agents is unnecessary in serviced offices. The service companies offer reliable cleaners to their clients.Many serviced offices come with staffed reception desks, refreshment facilities, IT infrastructure, IT and phone connectivity.Some of these services are very expensive to acquire, and it is cheaper to have them included in the cost of renting the offices. Moreover, for those who may be willing to launch businesses on short notice, these essential offers save them a lot of time.The overall cost of using this kind of workspace is far cheaper than leasing premises mostly due to the lack of a binding lease. Although all the services provided factor heavily on the pricing, this rooms are cost effective. There are huge costs associated with shifting to new premises, hiring staff, acquiring particular services. In most cases, businesses may take up to one month or longer to settle in new addresses. However, renting serviced offices reduces time and effort spent in reestablishment of organizations.Serviced offices are suitable for large, medium and small organizations. Large organizations can move part of their businesses in these premises. For medium businesses, it is possible to move an entire operation into a serviced office in a short time. Small businesses stand to benefit from the lowered costs. A start-up company can use a serviced office as an interim measure before they are operational.In sum, they need not be temporary residences used by people who have run out of space solutions. These premises serve various purposes and are suitable for any kind of business. Serviced offices have low costs and come with numerous benefits to their occupants.


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